When things like this happen, I start feeling that we are approaching a point where too much money is chasing woefully small number of opportunities. The event might not even qualify as a rounding-off error in the 350$B Revenues for the year that Wal-Mart closed exit January but what makes me so vexed about it is the inappropriateness of the entire affair. They do need to make the right noises to speed-up the legislation for allowing FDI in retail. But, is this the best trick they have got to lobby with the Indian Government? I am sure that it is not and if the Indian management of this firm thinks otherwise it desperately needs a re-jig. I hope someone is inquiring about the results expected from such an exercise.
It is the same with Cricket, all advertising money chasing one game. This year’s ICC world cup is a case-in-point. Every marketing manager worth his salt might have constructed an IMP (Integrated Marketing Plan) around the world-cup. A host of promotional activities, ad-campaigns, event and what-not planned around it. Even if the India-Pakistan teams were to make it super 8s, most of these plans would have fetched a poor ROI for the firms. At best it would have ended as another bullet point on someone’s CV, who would have then moved on to a better role within or outside the firm. As for money spent on such an activity, one can always site the fact that it is of tactical importance to do so since the competitors would be doing it anyway!
And what is the deal with Jhanvi Kapoor? Out of hibernation on the wedding day? The entire drama was outright hilarious. Apart from the Aj-taks and Mid-Days, International Herald Tribune and Fox News could not resist her charm as well. Indeed she got all the hype that she was looking for but where are film offers that she might have thought would come her way. Even Ekta Kapoor is not willing to cast her in Kayamath (Yes! that is the spelling). And what is the deal with Ekta kapoor? Even the Kanadda and Tamil serials are as weird as the hindi names e.g. kadambariii!
Yes, the world is irrational. And that is the reason why economists and statisticians have a job. The more they try to untangle this chaos into identifiable patterns the more arcane it seems to get. Thankfully, the world is not yet, as insane as it is irrational. Anyway, a little dash of irrationality is something that makes it livable, Warna yeh duniya agar mil bhi jaaye to kya hai?
It is the same with Cricket, all advertising money chasing one game. This year’s ICC world cup is a case-in-point. Every marketing manager worth his salt might have constructed an IMP (Integrated Marketing Plan) around the world-cup. A host of promotional activities, ad-campaigns, event and what-not planned around it. Even if the India-Pakistan teams were to make it super 8s, most of these plans would have fetched a poor ROI for the firms. At best it would have ended as another bullet point on someone’s CV, who would have then moved on to a better role within or outside the firm. As for money spent on such an activity, one can always site the fact that it is of tactical importance to do so since the competitors would be doing it anyway!
And what is the deal with Jhanvi Kapoor? Out of hibernation on the wedding day? The entire drama was outright hilarious. Apart from the Aj-taks and Mid-Days, International Herald Tribune and Fox News could not resist her charm as well. Indeed she got all the hype that she was looking for but where are film offers that she might have thought would come her way. Even Ekta Kapoor is not willing to cast her in Kayamath (Yes! that is the spelling). And what is the deal with Ekta kapoor? Even the Kanadda and Tamil serials are as weird as the hindi names e.g. kadambariii!
Yes, the world is irrational. And that is the reason why economists and statisticians have a job. The more they try to untangle this chaos into identifiable patterns the more arcane it seems to get. Thankfully, the world is not yet, as insane as it is irrational. Anyway, a little dash of irrationality is something that makes it livable, Warna yeh duniya agar mil bhi jaaye to kya hai?
2 comments:
When Bipasha and John get married will you come out of hibernation too?
Hehe... to repeat what the great akshay kumar said in Namaste London, "Haasil kar lena hi to mohabbat nahin hoti". [followed by the dramatic sigh]
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